Description

In this engaging, beginner-friendly workshop, research and insights consultant Hailey Mortimore pulls back the curtain on how small business owners, entrepreneurs, and mission-driven founders can use customer insights to build stronger brands, develop better products, and drive smarter decisions. Participants will walk away with a clear understanding of what consumer insights are, why they matter, and how to start collecting and using data. No tools or research background required. Whether you’re launching a new product, looking to refine your messaging, or trying to understand what your audience actually wants, this session offers practical, real-world guidance to help you move forward with confidence

• What You’ll Learn:
  • What consumer insights are (and what they’re not) 
  • Free and low-cost tools to start gathering insights today 
  • Tips for crafting strong survey and interview questions
  • How to turn feedback into actionable business decisions 
  • Real-life case studies that show the impact of great research 
• This workshop is perfect for:
  • Founders and entrepreneurs exploring new business or product ideas 
  • Nonprofit leaders and community orgs looking to understand their stakeholders better 
  • Early-stage businesses building or refining their audience personas 
  • Anyone curious about market research but unsure where to start 

Click here to register.