BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:Central Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:Central Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251002T163000
DTEND;TZID=America/Chicago:20251002T190000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE: Marketing Research: When and How to Use It
DESCRIPTION:Small business owners tend to under-utilize marketing research as they develop their products and strategies. This is often due to a lack of understanding of when research should be performed and what types of research to employ. This webinar will review the techniques available and provide examples of when to use each one. This webinar will cover the following: The different types of primary and secondary research.The different types of qualitative and quantitative research. When to use focus groups and other interview techniques. When to perform quantitative surveys. How to determine the sample size and sample weighting for surveys. The different types of survey questions and how to write them. A review of some of the largest marketing research contract firms.Register hereMeet the presenter: Craig Linsky worked in the financial services industry for nearly thirty years. He has been a SCORE member for nine years\, with six years as Chairman of the Client Education Committee. He has developed and presented a series of workshops on various small business topics. For the past ten years\, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.
X-ALT-DESC;FMTTYPE=text/html:Small business owners tend to under-utilize marketing research as they develop their products and strategies. This is often due to a lack of understanding of when research should be performed and what types of research to employ. This webinar will review the techniques available and provide examples of when to use each one. \;
This webinar will cover the following: \;
- The different types of primary and secondary research.
- The different types of qualitative and quantitative research. \;
- When to use focus groups and other interview techniques. \;
- When to perform quantitative surveys. \;
- How to determine the sample size and sample weighting for surveys. \;
- The different types of survey questions and how to write them. \;
- A review of some of the largest marketing research contract firms.
Register here
Meet the presenter: Craig Linsky worked in the financial services industry for nearly thirty years. He has been a SCORE member for nine years\, with six years as Chairman of the Client Education Committee. He has developed and presented a series of workshops on various small business topics. For the past ten years\, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.
LOCATION:
UID:e.2735.1279962
SEQUENCE:3
DTSTAMP:20260417T025946Z
URL:https://business.hancockchamber.org/businessresourcecenter/Details/score-marketing-research-when-and-how-to-use-it-1498522?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR